Touchscreen phones are gaining a rapid popularity in India. The demand is not just for high end smartphones, touchscreens are being desired even by the budget buyer. And the mobile companies are not lagging behind in bringing out devices to meet the demands of this segment.
The much advertised Nokia Asha series has gained much popularity with Indian consumers looking for devices that offer good build quality, decent features and a touch screen experience. Joining the competition now is a similar line up of mobile devices by Samsung.
In the present times, with all the Galaxy tabs hogging center stage, Samsung is not looked at as a manufacturer of ultra budget phones. However this major manufacturer has comprehended market needs and realized that a lot of the GDP contribution from the technological sector comes from the lower income groups. To cater to these demands Samsung has launched its Rex series of phones.
Let us try and compare both the series and see what they have on offer:
Nokia has always been eminent in bringing vibrant and colorful devices. The Nokia Asha series is a case in point of Nokia’s ability to render good quality phones, at affordable rates. The Asha series doesn’t lack in glam and gloss, and still has a simplistic style. Some phones from the Asha series are designed with full length touch screen and responsive features. The most popular devices from the Asha series being the 311, 306 and 305 models.
The Rex series by Samsung doesn’t lack either. The best model by Nokia via the Asha 311 is matched by equally good models in the Rex series of phones. Both series target the technologically savy, and not so savy demographic too, as they are easy to use and have uncomplicated features. They suit the technologically tuned people as they are good back up phones or even primary phones for people who don’t want to spend big money.
Let’s first explore the Nokia Asha 311, the phone that has gained the most attention from the media and buyers. This device has a premium look for its semi-glossy stainless steel buttons. The buttons are easy to press down and they don’t feel cheap. The 311 comes in a poly carbonate body. The bottom half of the device consists of strong and bold colors, finished off with a matte coat. Flip the phone over and you will be delighted with the glossy finish given to it. This phone is made for youths, and teenagers for whom money is never in abundance. The microphone and volume buttons are to the right, along with the lock button. There is no dedicated camera button however for quick snapping.
There is a micro USB port, 3.55mm audio jack, and a 3.2 MP camera. The camera snaps some pretty decent pictures however for those dimly lit places the camera won’t be of much use since there is no flash.
With all the above mentioned features this phone is a steal. The popularity for the Asha series of phones and particularly this device the 311 is growing. Nokia has judged the consumer demand well and has not faltered in delivering quality phones. These phones are even durable and can withstand some hard falls, just like the good old Nokia phones that the market was flooded with a few years ago.
Samsung has also decided to manufacture budget devices. Samsung even plans to take these devices, not just in markets in Asia, but far and wide to African countries where the need for budget phones packing in good features especially the much needed email and internet browsing facility.
Samsung has named its line up of phones as ‘Rex‘ which itself gives the idea that its a basic phone, at a price fixed for the common man. While Apple, and even Samsung continue to bring in phones with cutting edge features, these are out of reach for many people. A little shuffling and combing through of what features can be put and excluded focusing on the ones which consumers go after the most, has resulted in the possibility of including some good features, at low cost of manufacturing. For a big manufacturer, it is almost like a hobby, seeing what features can go where. There really isn’t much invention as there is clever assembly to make marginal profits and keep the demand going.
Even those who are trepid about buying budget phones, will change their minds once they test and use the Samsung Rex series. We think the entire lineup is a collection of smart, feature-full and quality phones.
The Samsung Rex 90 is the most expensive device from the Rex Series and packs in a bunch of cool features that will pleasantly surprise. Even while using the device, it doesn’t feel tacky like some ill-made phones which are a constant reminder that you should have spent more and got a better device.
The Rex 90 bears a lot of resemblance with the Galaxy Y phone. A known tactic by Samsung is to make a less expensive phone look like its older and more pricey sibling. The Rex 90 has a metal strip that borders the phone all along. The phone has a rectangular shaped home button that is a good size for quick use. The paneling at the back is a tad bit too shiny however this doesn’t interfere with the grip it gives. The device affords good handling even for other reasons like, its size and light weight.
Beside the home button are the Call and return buttons on either side. The volume rocker is placed on the left side and bang opposite that is the lock button at a good size. The 3.5 mm jack sits on the top of the phone which is perhaps a little uncomfortable. The micro USB which is also a charger port is at the bottom.
The 3.5 inch display has a resolution of 320 x 480 pixels which translates to 165 ppi pixel density. For this reasonably priced phone, the pixel resolution is near outstanding and the user will be highly content with it. However, if you’re looking for graphic intense and high entertainment quality you won’t get it.
The Rex 90 has a range of features which are standard in high end phones. It has a notification bar, just like in the expensive Samsung devices, which let’s you turn off or on the WiFi, Bluetooth, and also change the profile from sound to silent or vibrate. You can even activate flight mode using this notification menu.
At the base of the display are four options the keypad, contacts, messages and home. These are the standard apps which can’t be interchanged. Additionally you can add more apps which you want to show up on the home screen. This device is a Java based one which has Samsung typical features like ChatOn, Facebook, Twitter, IM, Gmail, and Yahoo Mail for all your messaging and social networking needs. There’s also an in-built dictionary for referencing.
The sound output is pretty good, and the device works well to play music and even when loudspeaker mode is turned on during calls.
This device comes with Bluetooth and also has dual SIM facility. The phone has a decent processor, which can take on the basic functions of the phone, however it doesn’t work very swift. The camera is a 3.2 megapixel one at the back which shoots good videos too. The battery clocks a good 15 hours of talktime which is very good.
Overall both phones match each other in terms of specifications and design and offer consumers several good options to try touch screen technology and smart features at reasonable rates.
Author: This was posted by Julia. Her passion for upgrading her knowledge puts her to research on topics relevant to her industry. Besides, she also likes to share her findings by writing about them in her free time. Also have a look on Nokia Asha Series mobiles in India.