Unless you have lived under a rock for the past couple of years, you will know that the must-have technology for businesses is apps. Mobile applications are here to stay, and every self—respecting business is investing in them hand over fist. But, why are they so eager to invest in mobile applications. Are they as effective as most people like to say? Over the years, businesspersons have seen a range of fads and fashions come and go, so it is important to understand the benefits.
#1 The Popularity
Whether apps are a fad or not, their popularity at the moment means that you cannot try and take advantage. Even if they fail to exist in a month’s time, that month could be the difference between success and failure. Millions of shoppers around the globe use apps to make purchases online, so you have to tow the party line if you don’t want to get left behind in the dust. There is too much money involved for you not to develop an app.
#2 Added Simplicity
Why are apps popular? The answer is that apps are easy and simple to use. Unlike going to the store or even purchasing goods from a website, there is less hassle. Apps don’t take a lot of time to load, so there is not time wasting while shopping. Plus, they store information that is never to hand and not easy to remember. All you have to do then is modify your preferences, and you can make a purchase at the click of a button. How many times have you had to run upstairs to get your credit card when you shop online?
#3 Marketing Tool
An app is the sign of a reputable brand. Apps are still at that stage where not every business has one. Whether they cannot afford them, or they don’t understand their importance is anyone’s guess. Still, the fact remains that only the successful companies put effort into app development. By developing an app yourself, you will instantly increase your brand reputation. Consumers link apps with success, even though there is no correlation because any company can develop an app. It is these psychological edges that will make customers take more notice.
# Reach A Larger Customer Base
When people start to take notice, it has a domino effect. The result is that more and more people start to become aware of your business. The importance of a larger traffic base cannot, and should not, be understated. Instead of marketing your brand to the local community, you are marketing to a worldwide audience. Anyone who logs onto the App Store or Google Play will be able to see and download your app. More traffic leads to more sales, of that there is no doubt.
# More Sales
All the above contribute to one thing – sales. More traffic, more awareness and a more user-friendly experience will encourage more purchases. That is the main reason businesses are putting so much pressure on app developers to create a high quality application. The problem that most companies have with their online brand is their conversion rate. Getting traffic is only part of the problem because you need them to make a sale once they visit the site. Yet, websites are notorious for turning people off, so they bounce. Apps take away all the negativity of a website and only incorporate the positive aspects of e-commerce. Therefore, your conversion rates increase when people shop with the app.
# Always Visible
Visibility is important from a psychological standpoint. No matter how much consumers use apps during their average day, they will still be aware of your presence. As they go to use another facet of their device, they cannot help but see you because you are ‘in the way’. That means the next time they need a service or product that you provide, they will instantly think of your company. The human brain unconsciously records every image and piece of text that it sees, and then it makes the connection when it is stimulated.
# Provide Value
Do you offer rewards like point collection? Point collection is ubiquitous in modern day business as everyone understands the need to make the customer feel special. What most businesses don’t realise is that you can do that through an app. All you have to do is digitalise the reward scheme. Then, customers have to download and go through the app instead of their normal shopping methods. The app will see an influx in downloads, and hopefully more people will come back multiple times.
Now do you see why apps are popular in 2015?