In 2017, LG launched the #KarSalaam campaign to salute Indian Armed Forces on the Republic Day. #KarSalaam invited all Indians to share their messages of gratitude and good wishes for India’s soldiers. The initiative proved to be a grand success. It helped LG achieve a Guinneess World Record for the “Longest line of sticky notes.” All these sticky notes had messages collected from all over India for the brave armed men and women of Indian Armed Forces. As part of the campaign, LG also donated one crore rupees to the CRPF welfare Fund.
This year too, LG is back with the #KarSalaam Campaign to celebrate India’s 69th Republic Day. Through various offline and online channels, LG invites Indians to share their messages for India’s brave soldiers. The families of soldiers and martyrs are also invited to share their stories with the public. And while the campaign is running, LG will donate a portion from every purchase of an LG product for the welfare of our armed bravehearts, and their families.
At the launch of this campaign, Mr. Amit Gujral, Head- Corporate Marketing LG Electronics India said, “We have received tremendous response for #KarSalaam last year, wherein it truely touched peoples’ hearts. This is a small step on behalf of LG for all those brave souls who are working extremely hard to keep our country and its citizens safe and secure. Kar Salaam is a platform to bring together the citizens of India to express their gratitude to our soldiers. The selfless devotion our armed forces calls for salutation and what could be a better occasion than this Republic Day. We invite everyone to pour their heart out and leave no barriers crossed to reach out to them. Let’s celebrate heroism, patriotism and a good life!#KarSalaam.”
You can share your #KarSalaam messages at LG brand stores, social media channels and at www.lg.com/in/karsalaam. India’s soldiers and their families are also invited to post their messages on the portal.