The urge might be to look away.The blood, the bruises, the smudged, frightened eyes.
Here is true horror and, rather than confront it, the urge will be to retreat into incongruous concerns about assets written off or careers ended, as if and his employers are victims, too.
But football cannot look away.It cannot hide behind police processes, as important as they might be.
Mason Greenwood has been arrested after allegations from a female emerged online
It cannot think beyond the female and what has driven her to release the brutal images on Instagram and equally distressing audio.
So here is a watershed moment for the game, how it handles the allegations and how it views Greenwood.
In 2003, when Rio Ferdinand missed a drugs test and was removed from England’s squad pending a hearing, FA chief executive Mark Palios endured a tense conversation with a senior figure at Manchester United.
‘We are talking about a £30million asset for this club,’ he was told.‘With respect,’ a weary Palios replied, ‘we’re talking about a little more than that.’
The world now watches to see how United view Greenwood following his arrest on suspicion of rape and assault.
Their first statement was a place-holder.‘We are aware of images and allegations circulating on social media,’ United said. ‘We will not make any further comment until the facts have been established. Manchester United does not condone violence of any kind.’